Livestock EMS National Stakeholders Roundtable proceedings Return to previous page

Table 4
Input Resulting from Focus Questions #1, 2, 3, 4, 6, 7

Because each working group conducted its discussion process uniquely, the following reports vary in format. The question that was before the group is stated in italics at the beginning of the section, and re-stated as needed in the course of the report.

Focus Question #1: Delivery
Facilitator: Mark Risse

Please discuss and evaluate different delivery techniques. Identify three to five delivery models and how they should be evaluated. How would you suggest we measure their success?

Focus group #1 identified two primary avenues for delivery of EMS support, and considered strengths and weaknesses of each. The two avenues are:

  1. Delivery by Cooperative Extension as the lead organization; or
  2. Delivery by a private sector group such as a commodity or trade association or a non-profit or "public interest" organization.

The group felt that EMS delivery by Extension would be more effective.

Advantages of EMS delivery by Extension:

Advantages of EMS delivery by the private sector:

The group felt an overriding issue it couldn't resolve was that any delivery approach will cost money. Who will cover that bill? Possible sources include grants, commodity groups, and government programs. The group's work didn't yield a recommendation about how EMS delivery should be funded.

The focus group identified five steps in EMS delivery:

  1. Get buy-in from stakeholders (commodity groups, regulators, public interest groups, farmers, consumers eventually includes almost everybody). The interaction with stakeholders should yield a plan for what the EMS is going to involve, including incentives for each group to participate. Questions to be resolved include the tools' technical depth, the need and role for a 3rd party assessment or audit, and whether the EMS should be regulation-based (required), or voluntary. Stakeholder meetings should involve roughly equivalent numbers of participants from each interest group (e.g. regulators, producers, environmental organizations).
  2. Develop the appropriate tools and processes to get EMS applied at the farm.
  3. Implement the process established in steps 1 and 2. The implementation will proceed one way if a 3rd party is involved, and another if the process is entirely voluntary and self-directed.
  4. Evaluate procedures, tools and outcomes for the overall delivery program.
  5. Improve the tools and process based on the evaluation.

The focus group considered a number of possible criteria and measures for use in the evaluation stage. One consideration in determining evaluation measures would be what would help lead to further program funding. Evaluation measures might include:

There was general agreement in the group that the latter two criteria are very difficult to measure and may not prove to be good indicators since they're influenced by so many different factors. A water quality audit might best be done when a program is working with all the farms in a watershed. If a program is not working with all the farmers in the watershed, it will be difficult to distinguish the sources of any observed water quality changes.

Focus Questions #2: Incentives that might be needed for Environmental Management Systems
Facilitator: Gene Surber and Tara Fisher

2a. What is in it for producers? Those who are automatically regulated? Those not immediately subject to permitting? (You might want to consider neighbor relations, green marketing, etc.)
Product:
Identify the three most effective incentives that will increase large, medium and small producer willingness to use environmental management systems.
2b. What are the three most important reasons for regulators to support agricultural EMS's? How should we design EMS materials to relate to existing regulations?
2c. What are some incentives that could be relevant to local communities?


Focus Group #2 reported the following as the most important points emerging from their discussion:


Summary Points:
Economic incentives must be there to entice producers.
Incentives need to be there to make the EMS happen (not vice-versa).

Incentives for producers:
  1. improve public education and perception, improve awareness
  2. educate producers, encourage "think tank"
  3. regulatory flexibility - i.e. a results-orientated system, credible to all stakeholders
  4. "rewards" or economic incentives. Examples include:
  5. Educate regulators
  6. Bring out and promote alternative technologies
Incentives for regulators:
  1. Peer-to-peer encouragement of stewardship
  2. Opportunity to integrate with watershed regulations
  3. Source of results documentation
  4. Assistance to compliance - more time available to regulate "bad actors"
Incentives for community:
  1. Knowledge of good stewardship
    ** Trusted/credible EMS and audit system
  2. Tool to demonstrate environmental results

The notes from the Group #2 discussion provide some additional perspectives and elaborate key points. What follows is a simple listing of points made in the discussion of incentives, organized by category of stakeholder.

Suggested Incentive Programs Incentives for Regulators to support Livestock EMS Incentives for Broader Community to Support Livestock EMS Components of EMS

Focus Question #3: Reconciling divergent expectations
Facilitators: Brent Auvermann & Amy Van Blarcom

How can we develop a program that is:
3a. Site specific but provides consistency for accountability?
3b. Basic and understandable but technically accurate?
3c. User friendly but credible?
3d. Producer controlled but engages community involvement or 3rd party verification?
3e. Public information yet provides for confidential data management?
Please provide your highest priority recommendation for each subpoint.

Focus Group #3 grappled with substantial challenges for the development and implementation of livestock environmental management systems. The group was able to elaborate and clarify each of these challenges, but did not have adequate time to reach recommendations for resolving them. The following summary recommendations are for work the Livestock EMS team will need to do in addressing these challenges. A review of the group's discussion on each question follows.

  1. The project must FIRST define its scope (its relationship to other programs), scale (the minimum environmental categories and standards) and relationship to existing regulatory/voluntary frameworks - What will the EMS do or achieve in relation to other programs (TMDL, watersheds, CNMPs, on-farm only, etc.)? (The group expressed concern that CNMP requirements will not address storage, record keeping etc. The EMS will be inadequate if it is reduced to CNMP requirements.)
  2. The project should define accountability in the context of the EMS and its goals. These questions should be answered:
  3. The project should identify outcomes that are quantifiable, validated, and feasible, and that relate to the environmental and other goals.
  4. The project should identify the minimum level of disclosure that will satisfy non-producers without sacrificing the goals of the EMS.
  5. An EMS program should set the boundaries on access to monitoring activities & resulting data. (The project should find ways to generate feedback data for evaluating success or failure, without making that information accessible to uses that would disadvantage a livestock producer making a good-faith voluntary effort to implement the system.)

3a. How can we develop a program that is site specific but provides consistency for accountability?

Discussion of this question focused on what accountability in the implementation of a livestock EMS might look like. The group concluded that:

  1. Accountability with an EMS requires that targets be established. Targets are distinct from standards, which might also be established. Targets are outcomes (where and what you want to address, what change you want to achieve). Standards are such as Best Management Practices (BMPs) that define the realms of how to address an environmental problem. Although each farm's EMS will be individualized in its design, it should meet a minimum bar, possibly defined as BMPs. The targets must be results focused, science based, and measurable. Wherever relevant, the definition of management issues regarding a perceived risk or threat, and the parameters that guide decisions about those issues, need to have a basis in defensible science. (Management issues that may not require grounding in scientific information might be frequency of staff training, or the need for hired help. But management issues such as the width of grass buffer strips should have a basis in defensible science.) The EMS should identify outcomes that are technically achievable. To obtain broad support, an EMS must require action that is not otherwise required in the absence of the EMS.
  2. Accountability requires that an EMS be validated. To whom, to what people, entity or institution, is a livestock grower accountable for faithfully adhering to the requirements? Will a 3rd party be accountable for validating the EMS? Validation in turn requires clarity on who is charged with interpreting and verifying recorded data on EMS implementation, and when this should be done. The group noted that interpretation may vary according to whether it is a team or an individual who conducts the "audit." A team's interpretation could quite possibly be different from an individual's because of multiple perspectives. Verification may not extend to reporting to a regulatory body, because then there is little difference from permitting. The sense of the group was that although regulations are not a required part of an EMS, as a practical matter, a producer who is subject to regulation will, by default, want to include regulatory items and issues among the environmental aspects the EMS addresses. If the EMS raises the bar only to strict regulatory compliance, no special "credit" should accompany its implementation. If the EMS raises that bar to greatly exceed compliance, the producer should receive all due credit.
  3. Accountability requires the existence of consequences and/or incentives to ensure procedures are followed. What will be the consequences of failing to meet targets? What actions would ensue if a farm involved in an EMS didn't follow through. This needs to be spelled out in advance. The producer needs to know the "rules" up front. Consequences need to be known and have boundaries.
  4. Accountability requires facilitated communications with the community to get their and find out what they value most (or are most concerned with -- clean water, odor…?). This relates back to defining targets - if an operation knows what's important to the community, it knows what it needs to be accountable for. Third party verification should come from the community to increase community involvement and add credibility to the audit process. Involvement of the community in the audit process would increase a producer's sense of security vis-à-vis community support.

3b and 3c. How can we develop materials that are basic and understandable yet technically accurate, i.e. both user friendly and credible?

Discussion of this challenge focused on three points:

  1. In light of this challenge, the group was unclear whether ISO 14001 makes sense in the agricultural producer context.
  2. All parts of the EMS should be documentable.
  3. EMS support materials should define the level of their technical accuracy.

3d. How can we develop a program that is producer controlled but engages community involvement or 3rd party verification?

The group's discussion distinguished between community involvement and 3rd party verification. Community involvement may be a means of trying to reap the "public relations" benefits of engaging in an EMS, as well as allowing the EMS to be designed on a site specific basis that meets the needs of the particular community involved. Involvement of the community will ensure the EMS attends to the unique community values pertaining to a particular area, a particular operator, or a specific community situation. An example of such a community value might be the esthetics of a walking trail that passes within a quarter mile of the production facility. There may be no zoning requirements addressing this, but it still could be an important environmental aspect for the EMS that a producer might not recognize without engaging the community. In general, the group identified the need for community involvement up front in developing the EMS, with verification following up on EMS implementation. In this way, verification becomes an agent of the community.

3e. How can we develop a program of public information that provides for confidential data management?

The group discussed the importance of setting boundaries on the access to and use of monitoring activities & resulting data. Monitoring is an essential part of closing the EMS feedback loop, including providing information back to the community or the public. But monitoring data that can be easily traced to a particular source (a single farm) must be protected against abuse by 3rd parties. If reports are provided to government agencies, these then are accessible via a Freedom of Information Act request. A way must be devised to obtain feedback data by which the public can eventually evaluate the success or failure of environmental management systems, without making those data accessible to uses that would put those livestock producers who voluntarily implement an EMS at a disadvantage vis-à-vis other producers.

Focus Question #4: Roles and Partnerships
Facilitator: Peter Wright

Please list the (three) most important EMS program implementation strengths and roles of:

What are processes for building cooperation in partnerships?
What priority action does each group need to take?

In summary, Focus Group #4 concluded that there is a need for EMS implementation, the government ought to support it with flexibility, commodity organizations should participate, and farmers should do it.

Producers:

In an EMS partnership, the Strength of producers is that they know their operations best (especially important when those operations vary widely). They must "buy in" if the EMS is to be successful, and need incentives or at least clear benefits to them. The Role of producers is implementation. Benefits for producer participation may include:

Integrators/Processors:

In an EMS partnership, the integrators' or processors' Role may be delivery of the EMS tools and support for the EMS processes. Their Role may also be to provide marketing incentives for producers to participate, for the Benefit of projecting a positive environmental image for their products. The Strengths integrators and processors bring to the partnership include:

Commodity Organizations:

The commodity organizations' Role is to provide industry knowledge to other partners. At the national level they offer a communications and policy-change vehicle. At the state level, they participate in partnerships for delivery of the EMS tools, information or technical assistance. They can provide producers with access to support. For both national and state commodity organizations, their Strengths are:

What may be Needed of commodity organizations is to moderate rhetoric through partnerships, and set the tone of what's expected in the industry.

Regulators:

Regulators can play the Role of creating incentives and providing support for implementation of an EMS. They are in a credible position to endorse and build public confidence in the EMS approach (for both producers and consumers). The EMS Benefits for regulators are to:

Federal incentives may include regulatory flexibility and reduced paperwork load for producers.
The Strengths that State regulators can bring are the ability to reach all producers in the state, and to take watershed approaches. State regulators can play the same Roles as federal regulators, but with greater specificity in delivery support, providing information, and setting incentives, based on watershed needs.
Local regulators can play a Role in EMS promotion and implementation through the management of land use issues such as zoning, defining compatible land uses, and regulating nuisances, and through local public health management.

Private Sector Consultants:

Consultants' Role is to provide their expertise on technical issues of EMS implementation. They can offer financial and technical assistance, help motivate producers, and assist coordination of the system itself, between producers and other partners. Several types of consultants include:

The Strengths of these private consultants include:

In order to be successful, private consultant Needs include the opportunity for income, and clients that have a "big picture" worldview.

Local Communities:

Local communities can play the Roles of helping to prioritize social concerns, and of providing moral support (e.g. through good neighborhood and town relations) and financial support (e.g. by sponsoring trainings or cooperative extension support). Their support for the producer's EMS depends on producer credibility and perceived trustworthiness. The Strengths of local community involvement include:

Benefits to the local community include:

Environmental Groups:

The Roles of environmental organizations are to prioritize their concerns, and help secure financial support for EMS implementation (e.g. lobbying for farm causes if farmers will support environmental causes). Strengths they bring to the EMS partnership include:

Land Grants/Extension:

The Roles of the Land-Grant Universities and Extension Service is to provide research and outreach on agricultural EMS to meet the needs of farmers and interested public groups. They might deliver an EMS through direct technical support, and/or provide education and training to producers. They can also advocate for the EMS approach with producers, policy-makers and the public. The Strengths that researchers can offer include:

The Strengths of outreach or Extension include the above plus:

NRCS:

Roles for the USDA Natural Resources Conservation Service may be to set environmental standards or targets for an EMS (e.g. establishing BMPs, and defining low risk alternatives), and provide field staff and technical expertise for EMS implementation. NRCS Strengths include:

SWCD:

The Role of Soil and Water Conservation Districts is to provide producers with technical assistance. They share NRCS Strengths, though their primary Strength is being part of the local community.

Focus Question #6: ISO Connections
Facilitator: Gary Jackson

6a. What are the advantages and disadvantages of linking our livestock EMS project to ISO 14001? (Please list the three most significant advantages and disadvantages.) 6b. Which of the 17 ISO elements are relevant? 6c. What can be done to reduce producer anxiety about coordinating EMS design with ISO 14001 criteria?

In summary, Focus Group #6 concluded that the project's EMS materials should align with the ISO model. That does not mean that the materials are written using ISO language and references, but that each step in the ISO process is incorporated into the materials in a way that will make sense to producers.

Group #6 discussed EMS elements under the ISO guidelines to identify the relative importance of each element to this project. The group reported the following priority points of linkage between our livestock EMS project and ISO 14001, and what the project should emphasize in supporting producers. The complete list of elements is included at the end of this section. In general, it was felt that all of these elements are relevant to the project's efforts, but following are the key factors to be emphasized:

  1. It is essential that this be seen as part of a good business management model, not just another environmental project or program. There are sound business reasons for having an EMS.
  2. This process will involve teaching people a new way of thinking- the focus should not be ISO or "EMS" per se, but on the value of the systematic and sequential process of establishing an approach (policy) for dealing with environmental concerns, identifying environmental concerns (aspects and impacts), organizing a voluntary action plan, implementing the plan and documenting management actions and changes, and evaluating results and future needs.
  3. This project needs to help remove the intimidation factor; converting ISO standards into farm management language will assist with this.
  4. The project must clearly identify benefits, including financial incentives. Incentives for EMS implementation can include improved relationship with regulators, and acknowledgment of good practices by a regulatory agency, but tangible financial incentives are essential to support widespread use by mid- and small-size producers. Regulatory agencies should identify and support and/or recognize EMS links to their policies and regulatory requirements. State and federal farm policies should include financial incentives that support producer development and use of EMS.
  5. EPA has issued a policy statement in support of EMS. EPA and state environmental agencies and environmental organizations must recognize this as a valid approach to identifying environmental risks and documenting actions that address them. If the project does not help get this positive response it will not be credible in producers' eyes.
  6. The project should clearly show linkages between EMS and improvements in product quality programs (ISO 9000 Quality Assurance).
  7. This project can assess the EMS process in relation to agriculture and use case studies to show results.

Other points made in the group's discussion of the advantages in using ISO model of the EMS in this project include the following:

  1. EMS is a practical organizational tool that is adaptable to site-specific needs of a producer.
  2. EMS provides a clear signal for government regulators that there is a desire to change adversary relationships.
  3. The producer is the final decision-maker.
  4. An EMS is tailored to needs of particular industry or individual user.
  5. EMS implementation entails behavior change and a process for documenting the change.
  6. Performance indicators/verifiers are part of the shift to the EMS process. This is necessary to have this approach be seen as credible by the environmental community.
  7. EMS is a mechanism for capturing and documenting environmental advances (dynamic system).
  8. An element of pride comes from farm owners/managers leading the development, implementation and review process.
  9. Acknowledgement from environmental groups is essential, or the process will not be viewed as credible by producers.
  10. Defense against frivolous lawsuits.
  11. A commitment to process is necessary.
  12. Project will assess the EMS process:
      mini case studies
      establish key indicators / collect data
  13. Third party certification and assessment (use assessment equivalents, e.g. ACWF).
  14. Consumers/NGOs/retailers need to be involved.

  15. Concerns raised by Focus Group #6:

  16. Will voluntary behaviors/actions turn into regulations? EMS should retain its voluntary status.
  17. Confidence of producer in the quality/effectiveness of EMS will require Farm Bill Legislation to provide incentives for EMS.
  18. Cost to producers requires a benefit/cost analysis.

The basic elements of the EMS (universal to all industries) proposed for special attention in this project:

  1. ID environmental aspects
  2. Legal/other requirements
  3. Environmental management plan to include means and time frame, targets, structure, responsibility.
  4. Documentation and record control
  5. Communication
  6. Monitoring and measurement (Corrective Action Reports, Preventive Action Reports)
  7. Emergency management

The complete list of EMS elements under the ISO guidelines:

  1. Environmental policy
  2. Environmental aspects identification
  3. Legal and other requirements
  4. Objectives and targets
  5. Environmental management program (means and time frame)
  6. Structure and responsibility (provide simple tools that satisfy these)
  7. Training, awareness and competence
  8. Communication
  9. Environmental management system documentation
  10. Document control (link to records)
  11. Operational control
  12. Emergency preparedness and response (link to communication)
  13. Monitoring and measurement. (Evaluate what you are doing - internal evaluation of meeting your objectives)
  14. Nonconformance and corrective and preventive action (this makes this a system)
  15. Records (link to document control)
  16. Environmental management systems audit
  17. Management review

Focus Question #7: Unique Role for this Project
Facilitator: Rick Koelsch

What can we be doing that's unique and needed that's not already being done for livestock and other agricultural EMSs? What can we do that others cannot? What is/are the best role(s) for this project?

Research Needs

Focus Group #7 identified several research issues specific to EMS tool application that could be addressed by this project. The three highest priority topics reported by the group were:

Education Needs

Return to previous page
UW Extension logo