Superior
Business Improvement District
Market Analysis
2008

Executive Summary

1. Introduction and Historical Background on the Superior BID

2. Size and Shape of the Superior BID Trade Areas

3. Demographic, Lifestyle, and Spending Analysis

4. Superior BID’s Relationship to the Regional Economy

5. Needs and Perspectives of Business Operators

6. Needs and Perspectives of Consumers

7. Comparable City Downtowns

8. Analysis of Business and Real Estate Opportunities

9. Conclusions to Enhance the Superior BID’s Economic Vitality (in progress)

This market analysis created in partnership with the Superior Business Improvement District, the University of Wisconsin-Extension Douglas County, and University of Wisconsin-Extension Center for Community and Economic Development