Main Street Market Analysis |

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Fond du Lac, Wisconsin
Fond du Lac is located on Lake Winnebago, Wisconsin's largest inland lake at 220 square miles, and is a haven for boating, fishing, water-skiing and, in the winter, ice fishing.
Located one hour north of Milwaukee, Fond du Lac has a population of 42,203.
Business Operator Survey
Business Mix Analysis
Trade Area Analysis
Local Economic Analysis
Demographics and Lifestyles Analysis
Consumer Survey Findings
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Gillett, Wisconsin
Originally a stop for loggers in the early part of the century, Gillett is located 37 miles northwest of Green Bay with a population of 1,256.
Business Operator Survey
Business Mix Analysis
Trade Area Analysis
Local Economic Analysis
Demographics and Lifestyles Analysis
Consumer Survey Findings
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Lake Mills, Wisconsin
Lake Mills is located in Jefferson County on the shores of beautiful Rock Lake. This historic town is located between Chicago, Milwaukee and Madison and has a population of 4,843.
Business Operator Survey
Business Mix Analysis
Trade Area Analysis
Local Economic Analysis
Demographics and Lifestyles Analysis
Consumer Survey Findings
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Manitowoc, Wisconsin
Downtown Manitowoc is a progressive center renowned for its vibrant mix of
commerce, culture and residences. Downtown's riverfront, lakeshore and working
harbor have come to symbolize the community. The City of Manitowoc has a population of 33,000 and is located 80 miles north of Milwaukee.
Economic Base Assessment and Market Analysis (Vandewalle & Associates, September 2009)
Downtown and River Corridor Master Plan (Vandewalle & Associates, December 2009)
Business Operator and Building Owner Survey
Business Mix Analysis
Trade Area Analysis
Local Economic Analysis
Demographics and Lifestyles Analysis
Focus Group Sessions |

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Monroe, Wisconsin
Nestled in the rolling hills of Green County, Monroe has a population of 10,843. Monroe is located 40 miles south of Madison and is known for its production of fine dairy products.
Business Operator Survey
Business Mix Analysis
Trade Area Analysis
Local Economic Analysis
Demographics and Lifestyles Analysis
Consumer Survey Findings
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Portage, Wisconsin
Located 30 miles north of Madison, Portage gets its name from the land it occupies - between the
Fox and Wisconsin Rivers. Portage has a population of 9,728.
Business Operator Survey
Business Mix Analysis
Trade Area Analysis
Local Economic Analysis
Demographics and Lifestyles Analysis
Consumer Survey Findings
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Prairie du Chien
Located in Southwest Wisconsin along the Mississippi River, Prairie du Chien’s history dates back to the 17th century. The city is the second oldest community in the State and offers many historic sites. The City’s population is 6,000 (ten-mile ring population is 13,000).
Business Operator Survey
Business Mix Analysis
Trade Area Analysis
Local Economic Analysis
Demographics and Lifestyles Analysis
Consumer Survey Findings
Housing Needs Assessment (prepared by Community Development Alternatives, Inc.) |

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Rhinelander, Wisconsin
With a population of 7,735, Rhinelander carries the nickname of "Hodag Country." Rhinelander is a popular vacation destination, located 120 miles northwest of Green Bay.
Business Operator Survey
Business Mix Analysis of Comparison Communities
Local Economic Analysis
Resident Trade Area Analysis
Resident Demographics and Lifestyles Analysis
Visitor Analysis
Second Homeowner Analysis
Consumer Survey Findings
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Stevens Point, Wisconsin
Stevens Point is located 1.5 hours north of Madison. With a population of 24,551, it is home to the University of Wisconsin - Stevens Point. Stevens Point, located on the Wisconsin River, maintains impressive parks and bike trails.
Business Operator Survey
Business Mix Analysis
Trade Area Analysis
Local Economic Analysis
Demographics and Lifestyles Analysis
Consumer Survey Findings
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Tomahawk, Wisconsin
Tomahawk is a City of 3,700 located in the Northwoods of Wisconsin, approximately 40 miles north of Wausau. Three rivers converge in Tomahawk and add to the uniqueness of the community. Tomahawk is an important commercial center serving both area residents, second homeowners and visitors. It is home to several industries and resident with strong civic pride.
Business Retention and Expansion Survey
Business Mix Analysis
Trade Area Analysis
Local Economic Analysis
Resident Demographic, Lifestyle, and Spending Analysis
Shop Local Survey
Resident Focus Groups
Retail Sector Analysis |
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