Cooperative Extension University of Wisconsin-Extension

Agriculture & Natural Resources, University of Wisconsin-Extension

Emerging Markets Team


Screenshot of Emerging Ag Markets site

Emerging Ag Markets Team web site

The Emerging Agricultural Markets Team helps farmers and communities identify and take advantage of opportunities in new and emerging agricultural markets.

 

RESOURCES

Agricultural Innovation Center

Insurance Tips for Direct Farm Marketers

USDA Direct Marketing

University of Wisconsin-Extension News Releases


PARTNERS

Wisconsin Department of Agriculture, Trade and Consumer Protection

University Center for Cooperatives-UW-Madison


WHAT WE DO

Farmstead dairy production

Direct marketing of meat products

Community food business incubators

Conferences

Farm Resource Book

Agribusiness Direct Marketing Tours

New Generation Cooperatives

Grant-funded projects:

  • rBGH-free dairy processing
  • goat and sheep meat marketing
  • indoor farmers market and community kitchen
  • CLA cheese
  • soybean processing
  • direct marketing
  • natural meats
  • Jersey cow dairy products

Making a difference

Success stories and impact reports

Consumer demand is increasing for fresh, high quality, locally grown vegetables. For farmers looking for ways to diversify, growing fresh markets vegetables and fruits is a new opportunity. However, growers need a convenient way to connect with grocery stores, restaurants and other buyers.

PDF file Connecting produce growers with buyers

From the individual farmer making goat milk soap for a premium price, to a 500-member ethanol co-op, many Wisconsin producers have been venturing into “value-added agriculture” to increase farm income and diversify their risk. What has been missing is a coordinated statewide effort to support these entrepreneurs.

PDF file Connecting produce growers with buyers

WHO WE ARE

Co-leaders

  • Andrew Dane
  • Karen Delahaut-Schneider

Coach

  • Lee Cunningham

Members

  • Andrew Dane, Barron/Chippewa Co.
  • Robert A. Cropp, UW-Madison
  • Karen Delahaut-Schneider, UW-Madison
  • Paul Dietmann, Sauk Co.
  • Kevin Erb, UW-Green Bay
  • Jim Faust, Dunn Co.
  • Tim Filbert, Grant Co.
  • Ed Jesse, UW-Madison
  • Ron Kean, UW-Madison
  • Mark Kopecky, Price Co.
  • Greg Lawless, UW-Madison

  • Rami Reddy, UW-Platteville
  • Scott Reuss, Marinette Co.
  • Kevin Schoessow, Spooner Ag Research Station
  • Rose Skora, Kenosha/Racine Co.
  • David Trechter, UW-River Falls
  • Keith Vander Velde, Marquette Co.

Affiliate Members

  • Mike Bandli - Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP)
  • Steve Bercher - SW Badger Resource Development Council
  • Steve Bertjens - NRCS
  • Mary Pat and Mark Carlson - Farm Market Kitchen & Kewaunee County Agricultural Tourism Association
  • Dave French - Aardvark Associates
  • John Hendrickson - UW Center for Integrated Agricultural Systems (CIAS)
  • June Holley
  • Jeff Hudson
  • Andrea Hughes
  • Will Hughes - DATCP
  • Roger James - DATCP
  • Dale Johnson
  • Diane Kaufmann - Sun Dance Hill Farm, Chippewa Falls, WI
  • Mark McConnell
  • Michelle Miller - UW-CIAS
  • Norm Monsen - DATCP
  • Jody Padgham - MOSES
  • Don Schuster, UW-CIAS
  • Steve Stevenson - UW-CIAS
  • Kaelyn Stiles
  • Alex Stone
  • Tom Thieding

CONTACT

Team Co-leaders

Andrew Dane
UW-Extension Community Development Agent, Barron/Chippewa Counties
608-715-7950

Karen Delahaut-Schneider
UW-Madison/Extension Senior Outreach Specialist
608-262-6429

Team Coach

Lee Cunningham
Extension Director and Agriculture Agent, Dane Co.
608-224-3706


FOR TEAM MEMBERS AND AFFILIATES

Planning and Results System