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The Emerging Agricultural Markets Team helps farmers and communities identify and take advantage of opportunities in new and emerging agricultural markets. |
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RESOURCES
Agricultural Innovation Center
Insurance Tips for Direct Farm Marketers
USDA Direct Marketing
University of Wisconsin-Extension News Releases
PARTNERS
Wisconsin Department of Agriculture, Trade and Consumer Protection
University Center for Cooperatives-UW-Madison
WHAT WE DO
Farmstead dairy production
Direct marketing of meat products
Community food business incubators
Conferences
Farm Resource Book
Agribusiness Direct Marketing Tours
New Generation Cooperatives
Grant-funded projects:
- rBGH-free dairy processing
- goat and sheep meat marketing
- indoor farmers market and community kitchen
- CLA cheese
- soybean processing
- direct marketing
- natural meats
- Jersey cow dairy products
Making a difference
Success stories and impact reports
Consumer demand is increasing for fresh, high quality, locally grown vegetables. For farmers looking for ways to diversify, growing fresh markets vegetables and fruits is a new opportunity. However, growers need a convenient way to connect with grocery stores, restaurants and other buyers.
 Connecting produce growers with buyers
From the individual farmer making goat milk soap for a premium price, to a 500-member ethanol co-op, many Wisconsin producers have been venturing into “value-added agriculture” to increase farm income and diversify their risk. What has been missing is a coordinated statewide effort to support these entrepreneurs.
Connecting produce growers with buyers
WHO WE ARE
Co-leaders
- Andrew Dane
- Anne Pfeiffer
Coach
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Members
- Andrew Dane, Barron/Chippewa Co.
- Robert A. Cropp, UW-Madison
- Kevin Erb, UW-Green Bay
- Jim Faust, Dunn Co.
- Tim Filbert, Grant Co.
- John Hendrickson - UW Center for Integrated Agricultural Systems (CIAS)
- Ron Kean, UW-Madison
- Mark Kopecky, Price Co.
- Greg Lawless, UW-Extension
- Michelle Miller - UW-CIAS
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- Rami Reddy, UW-Platteville
- Scott Reuss, Marinette Co.
- Kevin Schoessow, Spooner Ag Research Station
- Don Schuster, UW-CIAS
- Rose Skora, Kenosha/Racine Co.
- Steve Stevenson - UW-CIAS
- David Trechter, UW-River Falls
- Keith Vander Velde, Marquette Co.
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Affiliate Members
- Mike Bandli - Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP)
- Steve Bercher - SW Badger Resource Development Council
- Steve Bertjens - NRCS
- Mary Pat and Mark Carlson - Farm Market Kitchen & Kewaunee County Agricultural Tourism Association
- Paul Dietmann - DATCP
- Dave French - Aardvark Associates
- June Holley
- Jeff Hudson
- Andrea Hughes
- Will Hughes - DATCP
- Roger James - DATCP
- Dale Johnson
- Diane Kaufmann - Sun Dance Hill Farm, Chippewa Falls, WI
- Mark McConnell
- Norm Monsen - DATCP
- Jody Padgham - MOSES
- Kaelyn Stiles
- Alex Stone
- Tom Thieding
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CONTACT
Team Co-leaders
Andrew Dane
UW-Extension Community Development Agent, Barron/Chippewa Counties
608-715-7950
Anne Pfeiffer
UW-Extension, Agricultural Innovation Specialist
608-890-1905
Team Coach
Lee Cunningham
Extension Director and Agriculture Agent, Dane Co.
608-224-3706
FOR TEAM MEMBERS AND AFFILIATES
Planning and Results System
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