Cooperative Extension University of Wisconsin-Extension

Teams

Emerging Markets Team

Screenshot of Emerging Ag Markets site

Emerging Ag Markets Team web site

The Emerging Agricultural Markets Team helps farmers and communities identify and take advantage of opportunities in new and emerging agricultural markets.

 

RESOURCES

Agricultural Innovation Center
Insurance Tips for Direct Farm Marketers
USDA Direct Marketing
University of Wisconsin-Extension News Releases


PARTNERS

Wisconsin Department of Agriculture, Trade and Consumer Protection
University Center for Cooperatives-UW-Madison

WHAT WE DO

Farmstead dairy production

Direct marketing of meat products

Community food business incubators

Conferences

Farm Resource Book

Agribusiness Direct Marketing Tours

New Generation Cooperatives

Grant-funded projects:

  • rBGH-free dairy processing
  • goat and sheep meat marketing
  • indoor farmers market and community kitchen
  • CLA cheese
  • soybean processing
  • direct marketing
  • natural meats
  • Jersey cow dairy products

Making a difference

Success stories and impact reports

Consumer demand is increasing for fresh, high quality, locally grown vegetables. For farmers looking for ways to diversify, growing fresh markets vegetables and fruits is a new opportunity. However, growers need a convenient way to connect with grocery stores, restaurants and other buyers.

PDF file Connecting produce growers with buyers

From the individual farmer making goat milk soap for a premium price, to a 500-member ethanol co-op, many Wisconsin producers have been venturing into “value-added agriculture” to increase farm income and diversify their risk. What has been missing is a coordinated statewide effort to support these entrepreneurs.

PDF file Connecting produce growers with buyers

WHO WE ARE

Co Leaders
TBA
Coach
TBA
Members
Kevin Erb, UW-Green Bay
Kevin Schoessow, Spooner Ag Research Station
John Hendrickson,UW-Madison, CIAS
Don Schuster, UW-Madison, CIAS
Ron Kean, UW-Madison
Rose Skora, Kenosha, Racine Counties
Michelle Miller, UW-Madison, CIAS
Steve Stevenson, UW-Madison, CIAS
Scott Ruess, Marinette County
Dave Trechter, UW-River Falls
Affiliate Members
Mike Bandli - DATCP
Will Hughes - DATCP
Steve Bercher, SW Badger Res Dev Council
Roger James, DATCP
Steve Bertjens- NRCS
Diane Kaufmann, Sun Dance Hill Farms
Mary Pat & Mark Carlson, Ag Tourism Assoc.
Norm Monsen, DATCP
Paul Dietman- DATCP
Jody Padgham, MOSES
Dave French, Aardvark Assoc.
Kaelyn Stiles
June Holley
Alex Stone
Jeff Hudson
Tom Theiding
Andrea Hughes

FOR TEAM MEMBERS AND AFFILIATES

Planning and Results System