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Business Feasibility: A First Cut Analysis

This web-based Business Feasibility curriculum offers entrepreneurs essential tools in evaluating personal readiness and market access for a new business venture.

These distance learning modules are designed for both agricultural entrepreneurs to work through individually, or as a classroom-based teaching tool.

This course was developed to help value-added agricultural entrepereneurs analyze their business ideas. However, the principles and methods you will learn in this guidebook will help you analyze almost any business opportunity.

Already have an established business?

The tools and techniques in Business Feasibility will help you identify opportunties in the marketplace and potential threats to your business before they happen so you can take advantage of the opportunities and take steps to minimize the threats.

Get Started!

  • Part 1: Are the potential benefits greater than the potential risks?
  • Part 2: Conducting preliminary market research
  • Part 3: Learning from associations, similar businesses, and suppliers
  • Part 4: The Business of Marketing: Insights from successful value-added agricultural businesses

Credits

This is a project of the Agricultural Innovation Center at the University of Wisconsin-Extension.  This program has been created by Anne Pfeiffer based on the original curriculum authored by William Pinkovitz and Catherine Stover.  It has been completed with support from the Agricultural Marketing Resource Center at Iowa State University and the United States Department of Agriculture. 

Many thanks to the following individuals and businesses who made this project possible:

 
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