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Growers to Grocers ...read more

The “Growers to Grocers” project aims to fulfill the growing consumer demand for local food in the retail grocery industry. The project is a collaborative, multi-year effort centered in the 8-county Madison Region. Currently, our focus is on supply chain development, distribution and merchandising strategies. We hope to begin rollout to independent grocers on a pilot basis in the spring of 2009.

Collaborating Partners

Thrive logo

Thrive

Ag Innovation Center logo The Agricultural Innovation Center, UW-Extension
Something Special from wisconsin Something Special from WisconsinTM, Wisconsin Department of Agriculture, Trade, and Consumer Protection
WGA logo The Wisconsin Grocers' Association
LocalDirt logo Local Dirt
UWP logo UW-Provision
Local Choice logo Local Choice Distributing
BFBL logo REAP