Milwaukee Downtown
Market Analysis
Business Improvement District #21
2007

The following market analysis describes Downtown's trade area and corresponding demographic and economic characteristics. It also provides a detailed look at five key consumer segments. The analysis concludes with ideas to increase Downtown Milwaukee’s attractiveness as a place to shop, work, live and play.

Introduction

1. Size and Shape of Downtown Milwaukee's Destination Trade Areas

2. Demographic and Lifestyle Characteristics

3. Regional Economic Position of Downtown Milwaukee

4. Analysis of the Downtown Resident Market Segment

5. Analysis of the Downtown Employee Market Segment

6. Analysis of the Young Professional Market Segment

7. Analysis of the College Student Market Segment

8. Analysis of Visitor Market Segment

9. Opportunities to Increase Downtown Milwaukee's Economic Vitality

Supplement A- Methods for Analyzing Business Opportunities

© 2001-2006 Board of Regents of the University of Wisconsin System, doing business as the Division of Cooperative Extension of University of Wisconsin-Extension. For more information, questions and comments, please contact the web manager at: cced@uwex.edu

If you have trouble accessing this page, require this information in an alternative format or wish to request a reasonable accommodation because of a disability contact: cced@uwex.edu. University of Wisconsin-Extension - Cooperative Extension, University of Wisconsin-Extension