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On
August 1, 2002 a group of teenagers in Oconto County went
into businesses and convenience stores and did a survey
on tobacco advertisement. They went to a total of
seven different businesses in Oconto and
Abrams. This group included Courtney Bohlman, Kristen
DelMarcelle, Amber Bohlman, Sara Applebee and Lisa Devine-Barribeau.
The
Facts:
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One store refused to be surveyed.
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There
was a total of 62 ads in and around all the stores.
This was the first year that Abrams businesses were
surveyed and they had an average of 14.5 ads per store.
This was the third year for Oconto businesses to be
surveyed and they found an average of 6 ads per
store. This was an improvement compared to the
previous two years. Last year they found an average
of 6.5 and the year before 17 ads per store.
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There
were no ads by or above candy. Most of the ads
were not lower than three feet where the younger kids
would see them.
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Almost
half of advertising is done by Marlboro (17) and Camel
(13), which are the most popular brands for teens.
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Almost all stores had "We Card" posters on
the doors and counters.
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Two
convenience stores showed proof that they had passed
previous compliance checks, which means they did not
sell tobacco products illegally to underage youth.
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One
store owner admitted receiving $100-200 for allowing
tobacco ads in their store.
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Most
ads were by or around the counter.
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Each
tobacco company is responsible for advertising their
own promotional displays.
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While
doing checks, they met up with a tobacco advertising
rep who commented on their survey by saying "MORE
ADS ARE BETTER!"
To apply to the Tobacco Checks program
please complete the following three forms and return to:
Neil Klemme
Oconto County UW-Extension
301 Washington Street
Oconto, WI 54153-1699
Parent Release
Emergency Medical Consent Form |
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