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veggiesWalworth County Farmers Market

Saturdays

June 7, 2008 thru

October 18, 2008

8:00 am to 12:00 noon

At the Courthouse Square

Elkhorn, WI

 

Family Fun-Food-Produce-Homespun Crafts

The Local Advantage of your Walworth County Farmers' Market

Why all this emphasis on local?

Choosing to buy locally is just that, a choice.

  • Buying local helps farmers. Selling directly to customers helps farmers set their own prices and minimizes the use of middlemen that may take much of the profit from farmers. Studies show that only 18 cents of every dollar you spend at the grocery store is returned to farmers.
  • Buying local supports local businesses. Studies show that farmers are much more likely to spend their money locally than other individuals. By supporting local farmers, you support the local economy as well.
  • Buying local preserves farmland. Keeping farmers in business means maintaining farmland. A study by the American Farmland Trust shows that Northeast Illinois and Southeast Wisconsin is the 3 rd most endangered farming region in the United States!
  • Buying local. Good and Good For You! Food purchased locally and in season is fresher, of higher quality and much more flavorful. Most produce is picked before it is ripe, sometimes a week before it is purchased! This compromises quality, taste and freshness of the products.
  • Buying local connects farmers and consumers. The average American is approximately 3-5 generations removed from the farm. Children no longer understand that French fries come from potatoes or that apples grow on trees. Informed consumers want to know how and who is producing their food. Get to know your farmer today!
  • Buying local lowers transportation and energy costs. The average food item travels 1,500 miles before it arrives on your plate or in the grocery store shelves. In California alone, more than 485,000 truckloads of fruit and vegetables leave the state every year and travel from 100 to 3,100 miles to reach consumers. It is estimated that 6 to 12 percent of the consumer dollar spent on food consumed in the home represents transportation costs.

When you buy local food in season, it tastes better!

For example,

California accounts for 83% of U.S. strawberry production. While out of season strawberries may look great, they are often watery and tasteless compared to local berries sold in season. Strawberries use more pesticides per acre than any other crop grown in California.

Modern tomatoes have been bred to withstand the long distance road trip from field to your dinner table. Locally grown tomatoes taste better because they are picked ripe and flavor and nutrition are emphasized instead of durability. Heirloom varieties taste great and preserve genetic diversity.

Today, a few large corporations produce 97% of the chickens consumed. Poultry workers may handle up to 91 carcasses a minute in large facilities and the centralized production and processing result in large concentrations of manure and offal, contributing to water pollution and odor problems. Many claim that meat from local farm-raised chickens is better tasting and more nutritious than birds raised in large confinement operations.

 

Enjoy the season's best this year at the Walworth County Farmers' Market!