Market Availability
The commodity type will determine the need for the amount of market research and planning that is required for your farm succession planning. For example a commodity like milk in Wisconsin is the easy one as many options are available for your product. Even in that case, you will need to select the buyer that best fits your marketing goals. The smaller scale, niche-type commodities will demand much more marketing research to better ensure a reliable income source to make the business profitable long-term.
Resources
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