A3809 Direct Meat Marketing – A Resource for Direct Market Meat Producers in Wisconsin

Review

The 133 page book is a summary of information presented at the 2001-2002 UW-Extension Emerging Markets Team and Wisconsin Department of Agriculture, Trade and Consumer Protection Meat Marketing Workshops. There is discussion on market research, promotion, pricing, working with your processor and other issues related to the direct marketing of meat products. The material is pertinent for all meat species. Excellent resource for Wisconsin producers desiring to develop a direct meat marketing business.