School Breakfast Fundamentals

Promotional Materials

A successful marketing campaign is often the key to success for many programs. The resources on this page are useful to let people know about the importance of breakfast and that the School Breakfast Program is a convenient, affordable, healthy option for students. Be sure to pay attention to who your target audience is and the target audience of the promotional piece. Happy marketing!

If you have promotional pieces you would like to share, please contact Julia Salomon, MS, RD, CD at julia.salomon@ces.uwex.edu.

Public Service Announcements

A 30s PSA from the USDA Eat Smart. Play Hard. initiative
About a male student who doesn’t play well in a game due to not eating breakfast. Script is included.

A set of 7 PSA scripts from the USDA Breakfast Toolkit (PDF file)
They target students, parents, community members in addition to 2 general PSAs.

Activity Sheets

From the USDA Eat Smart. Play Hard. initiative
Designed for students. Ordering information provided on website.

A bookmark from the USDA Eat Smart. Play Hard. initiative
Designed for parents. Ordering information provided.

Brochures

School Breakfast Parent Brochure - English, Spanish (PDF file)
- Click here to order copies

School Meals Parent Brochure (PDF file)

Eat Breakfast! WNEP Brochure

Power Up With Breakfast Brochure (USDA Eat Smart. Play Hard. - PDF file)

Posters/Flyers

From Massachusetts Meals for Kids
Customizable flyers available in two different formats-- one for schools that serve breakfast at varying price levels and another for those that serve breakfast free to all students. Scroll past ordering information to download.

From USDA Breakfast Toolkit (PDF file)
A single flyer advertising breakfast for students.

From the USDA Breakfast Toolkit (PDF file)
A more informational flyer for students.

Displays

Eat Breakfast
Display for adults with the objective that participants will choose a strategy for including eating a daily healthy breakfast for healthful living

What’s for Breakfast
Display for Parents/Caregivers and their children (or grandchildren). In English and Spanish. Display goal for learner: To learn about some kinds of fruits/juices to include at breakfast and to learn basic food components of a healthy breakfast, especially fruit.

Wisconsin School Breakfast Program
A display targeting parents of school-aged children to make them aware of the School Breakfast Program and its benefits for their children.

Fact Sheets

School Breakfast Program: School Breakfast 101 (PDF file)
An overview of the School Breakfast Program in Wisconsin

USDA (PDF file)
A 3-page overview of the School Breakfast Program.

FRAC: School Breakfast Program Fact Sheet (PDF file)
A 2-page overview of the School Breakfast Program.

Breakfast for Learning Fact Sheet (PDF file)
An overview of the literature on the benefits of school breakfasts and breakfast in general.

A set of 5 fact sheets from the National Dairy Council
Describes the benefits of breakfast for parents, students, teachers, principals and food service staff.

School Breakfast Programs-County Specific Stories
An 8-page, ready to use handout that gives county specific statistics as well as a complete picture of the School Breakfast Program in Wisconsin.

Newsletter Articles

USDA Monthly Newsletter Inserts (Word document)
Short, monthly inserts for school newsletters promoting the School Breakfast Program. Be sure to update the information so it is correct for your school.

USDA Newsletter Article (PDF file)
A newsletter article targeting parents, promoting the School Breakfast Program.

Nibbles for Health: Nutrition Newsletter (USDA)
See Handout #6 - “Why Breakfast?” for parents of young children promoting breakfast.

Michigan Nutrition Network
A set of six newsletters aimed at middle-schoolers and their parents to get teens to eat breakfast.
PDF version or Word version

Michigan Nutrition Network (PDF File)
A set of six Breakfast Bonanza flyers geared towards middle-schoolers to get them to eat breakfast. Not all will be useful or appropriate for use to promote School Breakfasts.

Newspaper Articles and Press Releases

“Schools receive grants to bring breakfast to students” (PDF file)
Heather Harvey and Jo Futrell released this in November 2005 to announce those schools that received Kohl breakfast grants to start a School Breakfast Program or to improve an existing breakfast program.

“School lunch program stretches food budgets” (PDF file)
Ione Meoska released this in September 2005 to inform people about the money that could be saved by participating in school meals, both breakfast and lunch.

“Breakfast, an important start to the school day”
Heather Harvey and Jo Futrell released this in August 2005 to document the research behind the benefits of breakfast and that the school breakfast program is one option for students to have a healthy breakfast.

“Breakfast is important, at home or at school”
Susan Nitzke and Jo Futrell prepared this in November 2003 about the importance of breakfast. Add in your local statistics and a sentence about School Breakfast Week and local events.

“Breakfast provides kids with a jump start on learning”
Susan Nitzke prepared this in September 1997, but it is still valuable now, however be sure to update the reference to the Food Guide Pyramid to MyPyramid.