UW-Extension Cooperative Extension - Family Living Programs

National Satellite Video Conference
Tuesday, January 12, 1999
 


Promotional Materials for Site Facilitators
 
Below you will find an explanation of all of the marketing/promotional materials that are available to promote the satellite video conference in your area.

We are providing you with several ways to use these materials:

1.  Editing the materials in Microsoft Word or WordPerfect.  By following the instructions below each promotional tool, you can save the materials and open them in either Microsoft Word or WordPerfect.   Many of the documents will need some editing to make them applicable to local needs.  In addition, because all computers are set up differently, the columns and margins (particularly in the brochure in the site facilitator materials) may not line up correctly and you may have to adjust them.  Choose which tools would be helpful to promote the satellite program in your area, save the documents, edit the documents to make them applicable to your locality, and duplicate as many copies as you need.

2.  You can download the materials in a PDF format.  This option requires you to have Acrobat Reader installed on your computer.  Acrobat Reader can be downloaded free of charge from http://www.adobe.com
Return to this page once you have Acrobat Reader installed on your computer and print the materials that you are interested in using.  Many of the materials need minor editing to make them applicable to your location.  There are three ways to use the PDF files:

  1. If you are following option #1 above (editing the materials in Microsoft Word or WordPerfect), you can use the PDF printout as an example of what the materials should look like.
  2. You can print the document and cut and paste (the old-fashioned way with paper, scissors, and glue) to insert information pertaining to your locality.
  3. You can use the PDF printout as a model and completely retype the information.
 
 
 

Tool: Brochure
Purpose/Use: Promote program with potential participants.  Can include with a letter or ask organizations to put brochures on display.
User: Local site facilitator
Time: November and December
Other: Needs localizing – fill in local time, location, local site facilitator's name and number, cost, local experts or panel people who may be invited, and other local information.

Word or WordPerfect:  Hold shift key and click mouse here to save the brochure 
A window should open that allows you to save the brochure in any location.  Save the brochure in a place where you will be able to find it.  You should be able to open the document in either Microsoft Word or WordPerfect.  You may then edit the document to suit local needs and print as many copies as necessary.
 
PDF format:  Click here to open the brochure
 

Tool: Poster Copy
Purpose: To post in public areas where professionals who provide services to grandparents will see it.
User: Local site facilitator
Other: Needs localizing – fill in local time, location, local site facilitator's name and number, cost, local experts or panel people who may be invited, and other local information.

Word or WordPerfect:  Hold shift key and click mouse here to save the poster copy
A window should open that allows you to save the brochure in any location.  Save the brochure in a place where you will be able to find it.  You should be able to open the document in either Microsoft Word or WordPerfect.  You may then edit the document to suit local needs and print as many copies as necessary.

PDF format:  Click here to open the poster 
 

Tool: Fact Sheet
Purpose/Use: Background information on program – to use when soliciting program funds.
User: State contacts and local site facilitators
Audience: Potential sponsors or funders, potential site coordinators
Time: Early fall and fall
Other:  Needs localizing - time zone, add CEUs information, list state sponsors.
More details are on the web site if additional information is needed

Word or WordPerfect:  Hold shift key and click mouse here to save the fact sheet
A window should open that allows you to save the brochure in any location.  Save the brochure in a place where you will be able to find it.  You should be able to open the document in either Microsoft Word or WordPerfect.  You may then edit the document to suit local needs and print as many copies as necessary.

PDF format:  Click here to open the fact sheet  
 

Tool: Letter to Potential Participants: (Use with program brochure)
Purpose: To invite potential participants to the satellite program
User: Local site facilitator
Time: October-January
Other: Needs localizing – fill in local time, location, local site facilitator's name and number, cost, local experts or panel people who may be invited, and other local information.

Word or WordPerfect:  Hold shift key and click mouse here to save the letter to potential participants
A window should open that allows you to save the brochure in any location.  Save the brochure in a place where you will be able to find it.  You should be able to open the document in either Microsoft Word or WordPerfect.  You may then edit the document to suit local needs and print as many copies as necessary.

PDF format :  Click here to open the letter to potential participants 
 

Tool: Newsletter Articles
Purpose: Article for organization and agency newsletter
User: Local site facilitator
Time: October-December
Other: Needs localizing – fill in local time, location, local site facilitator's name and number, cost, local experts or panel people who may be invited, and other local information.

Word or WordPerfect:  Hold shift key and click mouse here to save the newsletter article
A window should open that allows you to save the brochure in any location.  Save the brochure in a place where you will be able to find it.  You should be able to open the document in either Microsoft Word or WordPerfect.  You may then edit the document to suit local needs and print as many copies as necessary.

PDF format:  Click here to open the newsletter article 
 

Tool: News Releases and Public Service Announcement
Purpose: Promote program with local media outlets
User: Local site facilitator
Time: November-January
Other: Needs localizing – fill in local time, location, local site facilitator's name and number, cost, local experts or panel people who may be invited, and other local information.
You can also localize any of the media releases by:
- using your name or thaat of a local expert instead of Mary Brintnall-Peterson or Dena Targ
- adding more site specific information about the grandparents in your county
- asking the local paper to do a feature story on grandparents raising grandchildren in your community.

Word or WordPerfect:  Hold shift key and click mouse here to save the news releases and public service announcements
A window should open that allows you to save the brochure in any location.  Save the brochure in a place where you will be able to find it.  You should be able to open the document in either Microsoft Word or WordPerfect.  You may then edit the document to suit local needs and print as many copies as necessary.

PDF format:  Click here to open the news release and public service announcements
 

 
 

 

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