Wisconsin Counties: Linking UW-Extension Research with Action for a Sustainable Tomorrow
June 22-23, 2010, Hyatt Regency, Milwaukee, WI
Keynote Presentations:
Limits, What If, and Possibilities
Mark O'Connell, Wisconsin Counties Association
 Our university system, through extension, is the access point for higher education for Wisconsin’s citizens. Asking ourselves “what if?” as we innovate and adapt to a rapidly changing society and exploring the possibilities of what could be is the essence of futuring and extension is positioned to guide this journey.
Mark O’Connell is the Executive Director of the Wisconsin Counties Association, an organization representing counties at the state and federal level with respect to all issues affecting county government.
Mr. O’Connell has served county government for the past twenty-one years. He has a Bachelors degree from the University of Wisconsin La Crosse and a Masters degree from the University of Wisconsin.
In addition to many state boards and commissions on which he sits, he is a principal in the Wisconsin Way effort, an officer of the Wisconsin Higher Education Business Roundtable, and President of WCA Services, Inc.
In addition, Mr. O’Connell is currently President of the National Council of County Association Executives.
Social Media: The Digital Divide and Reaching Underserved Audiences
Emilio De Torre, Co-Director of Social Media Wisconsin
 Why is social media important and how can it be used to reach a broader audience with news of your county and its accomplishments? What are some common obstacles to effective use of social sites and why should you care in the first place? Come listen to veteran organizer and social media guru Emilio De Torre briefly explore the importance of sites like Facebook and Twitter - their uses, misuses, benefits and why your county should have an active presence.
Social Media Wisconsin provides consulting to non-profits, businesses, community based organizations and practically anyone who would like to communicate more effectively with the world around them. From Blogs to Facebook, Twitter to public presentations, Social Media Wisconsin can help you.
Emilio has worked as a NYC public school teacher, Director of Education for 12,000 young people at Madison Square Boys & Girls Clubs, a carpenter and a van driver. He has consulted for non-profits around the country, as well as NASA, UCAL Berkeley, the American Museum of Natural History, Community Advocates and PBS. He is currently the Co-Director of Social Media WI, the Director of Youth and Programs for the ACLU of Wisconsin, and an actor in a bilingual theatre group that focuses on Latinos with disabilities. Most importantly, he is a devoted husband and father of three.
Preconference Event - Monday, June 21st, 6 - 9 pm  View the Domes Info
Milwaukee County Mitchell Park Horticulture Conservatory
 Enjoy the Domes for a reception and cash beverage bar. Experience the Arid Dome's desert oasis, the Tropical Dome's tropical jungle and special floral gardens in the Floral Show Dome. A special light show at 8:25 pm will leave you in awe.
Bus transporation to/from the Hyatt Hotel. Cost is $25 per person. Sign up when you complete the Registration Form.
Hosted by:
WACEC District 1 & UW-Extension Quad Counties
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