WNEP Identification Guidelines

One point of confusion is the difference between a "logo" and a panel of information (such as a header for a newsletter) that includes the Extension logo along with text and other graphic elements such as food pictures.

According to the UW-Extension Logo Standards manual (available on the web at: http://www.uwex.edu/logo/), "UW-Extension" should be our "primary identifier." The logo should be placed "prominently on all UWEX publications, web sites, audiovisual materials and other materials."

While it is not recommended that WNEP or individual county nutrition projects have their own logos, it is acceptable to use other illustrative graphics in conjunction with the logo. The logo itself should have a prominent place and not be altered in any way, but it can be placed in conjunction with other graphics.

Counties may design their own "headers" for newsletters or other publications. If you would like some specific guidance on using the UW-Extension logo you may contact the Extension Logo Team in the Chancellor's Office by emailing: logo@uwex.edu

When creating an identification panel for WNEP materials the following items should be included:

Program name:
Wisconsin Nutrition Education Program
UW-Extension
Either by using the logo (shown here in two colors but also available in all black, all blue or black and gray) OR by a written reference to "UW-Extension" or "University of Wisconsin-Extension."

Detailed guidelines for using the logo, a variety of electronic versions of the logo to download, and downloadable versions of the Handel Gothic font that is used in the logo are available on the UW-Extension web site at http://www.uwex.edu/logo/.
In addition if room allows, add text to identify:

Family Living Programs
Cooperative Extension
University of Wisconsin-Extension
(in cases where the logo is not used)

In identifying your local unit, the following options are all acceptable:

Sample County UW-Extension
UW-Extension Sample County
Sample County
(as long as UW-Extension is identified elsewhere on the document)
Sample County Nutrition Education Program
(in cases where you are not listing "Wisconsin Nutrition Education Program" elsewhere on the document)

This sample shows how the logo and information on WNEP-FLP-CE could be incorporated into a footer at the bottom of a page. The Working Principles Statement (PDF*) uses this footer. This example uses the font from the UW-Extension logo (Handel Gothic), but it is also acceptable to use either Arial or Helvetica.

This sample logo is formatted for use at the top of the front of single folded fact sheets such as the Food and Nutrition Fact Sheets:

A file with this logo is available on-line as a PDF file. It is in a format that will allow each unit to enter their unit name, i.e. "Milwaukee County UW-Extension", address and phone number and then print out a copy. The printed copy may be used as a master copy to duplicate and "cut and paste."

Note: Use "Tab" to move between sections. When you have finished entering your information you must "click" outside the text area for the text to be entered into the document for printing.

	*PDF files require Adobe Acrobat If you are new to using Acrobat to view PDF files, you should download the latest version of the reader by clicking on the button at left. Select the operating system and language. Then follow the onscreen instructions to install the reader on your computer.
May 25, 2013	© 2013 Board of Regents of the University of Wisconsin System, doing business as the Division of Cooperative Extension of the University of Wisconsin-Extension. If you have questions, suggestions, or trouble accessing this page; require this information in an alternative format or wish to request a reasonable accommodation because of a disability - Contact: wnep@ces.uwex.edu

Guidelines for WNEP Identification on Resource Materials