Guidelines for WNEP Identification on Resource Materials
Note Regarding use of logos:
One point of confusion is the difference between a "logo" and a panel of information (such as a header for a newsletter) that includes the Extension logo along with text and other graphic elements such as food pictures.
According to the UW-Extension Logo Standards manual (available on the web at: http://www.uwex.edu/logo/), "UW-Extension" should be our "primary identifier." The logo should be placed "prominently on all UWEX publications, web sites, audiovisual materials and other materials."
While it is not recommended that WNEP or individual county nutrition projects have their own logos, it is acceptable to use other illustrative graphics in conjunction with the logo. The logo itself should have a prominent place and not be altered in any way, but it can be placed in conjunction with other graphics.
Counties may design their own "headers" for newsletters or other publications. If you would like some specific guidance on using the UW-Extension logo you may contact the Extension Logo Team in the Chancellor's Office by emailing: firstname.lastname@example.org
When creating an identification panel for WNEP materials the following items should be included:
This sample shows how the logo and information on WNEP-FLP-CE could be incorporated into a footer at the bottom of a page. The Working Principles Statement (PDF*) uses this footer. This example uses the font from the UW-Extension logo (Handel Gothic), but it is also acceptable to use either Arial or Helvetica.
This sample logo is formatted for use at the top of the front of single folded fact sheets such as the Food and Nutrition Fact Sheets:
A file with this logo is available on-line as a PDF file. It is in a format that will allow each unit to enter their unit name, i.e. "Milwaukee County UW-Extension", address and phone number and then print out a copy. The printed copy may be used as a master copy to duplicate and "cut and paste."
Note: Use "Tab" to move between sections. When you have finished entering your information you must "click" outside the text area for the text to be entered into the document for printing.
*PDF files require Adobe
If you are new to using Acrobat to view PDF files, you should download the latest version of the reader by clicking on the button at left. Select the operating system and language. Then follow the onscreen instructions to install the reader on your computer.
December 12, 2013
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