A message from Dr. Ruegg
As many of you are aware, external funding for the Milk
Money program has been provided by the Wisconsin Milk Marketing Board and
is subject to annual discussion and review by their board of directors.
Last year the funding for Milk Money was the subject of great debate and
the program eventually received funding from the WMMB after dairy industry
stakeholders voiced their support of the program.
Since last year, we have been working to broaden the base
of financial support. We formed a Milk Quality Task force that has met
three times to attempt to develop a vision for Wisconsin milk quality and
a plan for future funding of the Milk Money program. On the recommendation
of the task force, we are in the process of putting together a funding
plan that will solicit funds from a broader section of the industry. Implementation
of such a plan takes time and must be aligned with the budgeting process
of the potential industry partners.
At this time, our hope was to have the results of that
funding proposal completed by the end of 2007.
Unfortunately, our financial support
from the WMMB runs on a July 1 to June 30 budget and they did not include
funding for Milk Money in this year's budget. It is possible that the program
will be reintroduced for funding at the mid-June WMMB board of directors
meeting. However, as of now, the funding status for Milk Money beyond
June 30th is uncertain.
As of today we are continuing to recruit
and support Milk Money teams, develop new tools and promote the production
of high quality milk.
We are hopeful that we will be able to continue to offer
this program.
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