Tough issues, informed choices
University of Wisconsin-Extension educators regularly confront emerging social, environmental and economic issues. Even when issues become contentious, Extension's role is to help people make informed choices based on objective research. Interim Chancellor Marv Van Kekerix discussed this topic with Tom Still, a former journalist and a member of UW-Extension's Board of Visitors.
Marv Van Kekerix, interim chancellor, UW-Extension
What's the university's role in helping people confront difficult issues? "The UW has long been involved in the tough issues facing our state, nation and world. This year's 70th anniversary of the founding of Social Security is a good example. Three UW-Madison professors played a pivotal role in getting that started, helping the nation confront a tough issue at a very trying time in our nation's history.
"UW-Extension's role today is more important than ever. There are many issues that demand attention from the university, and the Extension is an important way for citizens to learn more about those issues. Land use and conservation are excellent examples. Everyone wants to embrace economic growth. It will be important for people and markets to work together to measure the effect of that growth on land, water and wildlife resources."
Tom Still, president, Wisconsin Technology Council
Does rapid technological innovation create new challenges? "Yes. Genetically modifi ed crops are an example. They represent a major advancement for farmers and consumers. Some can increase yields, preserve the land and feed hungry people. The university can help us move beyond scare tactics, toward true science.
"Our economy is changing. Historically, Wisconsin evolved from a wheat-producing state to a dairy state, in part because of UW innovations. Biotechnology and nanotechnology might be the cash crops of the future. UWExtension's Small Business Development Centers represent a rejuvenation of the Wisconsin Idea, working with the technical colleges, WiSys Technology Foundation and others to build a more entrepreneurial economy."
Our educators try to remain objective. As a journalist, was this a challenge for you? "All journalists are biased, because all people are biased. In good news coverage, the goal is fairness — to examine different angles of the story. Good reporters don't frame stories as one extreme versus the other. Instead, they frame stories from the middle, from a perspective that resonates with the average citizen. It's easy to do a black-and-white story and call it balanced, but that misses all the gray tones in the middle."