WISCONSIN TOBACCO-FREE COALITION
2002 WORK PLAN
Good planning helps you achieve the results you desire,
use resources more efficiently, and promote common understanding
of your mission among coalition members and the community. It
can also help you avoid surprises along the way.
The enclosed planning template has been designed with two purposes
- To assist in your own planning of a realistic and meaningful
effort that will result in ultimately reducing tobacco use and
prevention. First and foremost, the planning template is for
your own use. It is based on "best practices" in program planning.
It will help you think through critical steps that link activities
to outcomes. It will also help you plan for a local, multi-year
strategy necessary to reduce tobacco use in Wisconsin over the
- To meet the Tobacco Control Board expectations by providing
a clear and consistent planning framework for all coalitions
across the state.
In addition to the planning template, you will also find a sample
so you can see what a completed plan of work might look like.
Use these materials to help you develop your coalition's plan
of work for 2002.
As possible, develop your plan as a coalition "team." Working
together to develop your plan takes more time but results in greater
ownership of the plan, understanding and commitment to achieving
As you plan the coalition's work, consider the following:
Develop your annual plan based on a multi-year strategy.
Community change may take many years to achieve. Thinking
in terms of a multi-year plan will help you identify how objectives
from one year fit into a broader strategy for changing community
norms around tobacco. Your annual plan should build upon past
work and clearly identify realistic, measurable outcomes that
will help achieve the WTCB goals.
Plan for evaluation. Building evaluation into program
design can increase program effectiveness and efficiency,
and it will help clarify what data to collect for DPH deliverables.
However, for one objective or a group of related objectives
include a more detailed plan (format included).
Choose an objective that:
is newsworthy - noteworthy - to key community influentials
you want to assess - where the evaluation will provide
information that will help you better understand how to
achieve changes in tobacco use and prevention
can be measured during 2002 with available resources
For each objective, consider your media strategy. When
applicable, clarify your targets for earned media. By planning
ahead, you can coordinate initiatives and press coverage for
maximum community impact. Review your action plan to make
sure you have built in strategies to communicate key messages
to the "right" people at strategic times during the year.
Clarify the resources required to carry out your plan.
A critical piece of your planning process is identifying
the resources you already have and the resources you
will need to cultivate during the year. A detailed list of
resources that the coalition will target will help you build
resource development into your plan. If your county receives
tobacco control funds from another source (e.g., CDC,
Cancer Control or Thomas T. Melvin program), you should incorporate
those objectives into your plan if they overlap. The purpose
of this plan is to help coalitions identify strategic opportunities
for action. Combining similar objectives in your action plan
can help you avoid confusion.
Communicate your 2002 plan to others in the community
so that it helps build understanding and visibility for the
Submit plan to the Regional DPH tobacco health educator/contract
administrator by mail, fax or as an electronic file attachment
Remember: Planning is a dynamic process that doesn't
end when the plan is written. Keep your plan in front of you and
alive -- refer to it, change it, build upon it, share it with
others -- always keeping the end goal of reduced tobacco use clear
Components of a Comprehensive Tobacco Control Plan
Title of plan
- Coalition characteristics
- Primary contact person
- Description of local situation
- Geographic area of coalition
- Population served
- Description of tobacco environment
- Past coalition work
- Summary of objectives
- DPH deliverable
- WTCB goal
- Coalition action plan
- Long-term outcome
- Who responsible
- Media Strategy
- Evidence for activities
- Evaluation plan
- More detailed plan for one objective
For more information on Wisconsin's Tobacco Control Initiative,