Digital Asset Management

This Web site brings together information collected and generated by the University of Wisconsin-Extension's Digital Asset Management project team. The Web site serves as both an education tool and a reference for some of the central concepts, readings, resources and information relating to DAM. Most simply, DAM is a system whereby we can share and re-use our individual resources to the benefit of all. Definitions and readings are available from this Web site.

The Digital Asset Management project team involves key players from all UW-Extension Divisions: Broadcasting and Media Innovations, Business and Manufacturing, Cooperative Extension, Extension Information Systems and Outreach and E-Learning. Individuals representing Wisconsin Public Television, Wisconsin Public Radio, County Extension agents and specialists, continuing education, Small Business Development Center, distance education and instructional technology and information systems are included in our list of contacts.

Work has been ongoing. The goal of this project shifted as the team learned more about the complexities of the topic. Originally it was anticipated that the team would oversee the creation of a prototype, or even an actual DAM system. After additional research and much consideration and discussion, the team decided it first needed to lay a strong foundation if a Digital Asset Management system was to function within UW-Extension. The first stages must include both educating the users about the topic and changing the culture of how work is accomplished. The team realized that DAM is a process, not a product. It requires a different kind of action than was originally intended. The vision remains the same: to provide seamless access to data, video, sound, images and documents through a Web-based interface.

The initial project was funded by a grant from the UW-Extension 2001-2002 Cross Divisional Program Innovation Fund. The work continues with additional support from UW-Extension.

This Web site is a work in progress and will be added to and modified throughout the course of the UW-Extension's Digital Asset Management process.

Last update: July 2003