The below research highlights ways music can influence emotions, attitudes, memory and behavior.
Bruner, G.C., II (1990). Music, mood and marketing. Journal of Marketing, 54,(4), 94.
Dunbar, D.S. (1990). Music, and advertising. International Journal of Advertising, 9(3), 197.
Hargreaves, D.J., & North, A.C. (1997). The social psychology of music. Oxford University Press.
Kellaris, J.J. (2008). Music and Consumers. In C.P. Haugtvedt, P.M. Herr & F.R. Kardes (Eds.). The handbook of social psychology (pp. 837-856). New York: Lawrence Erlbaum Associates.
Roehm, M.L. (2001). Instrumental vs. Vocal versions of popular music in advertising. Journal of Advertising Research, 41(3), 49.
Stewart, D.W., Farmer, K.M., & Stannard, C.I. (1990). Music as a recognition cue in advertising-tracking studies. Journal of Advertising Research, 30(4), 39.
Stewart, D.W., & Punj, G.N. (1998). Effects of using a nonverbal (musical) cue on recall and playback of television advertising: Implications for advertising tracking. Journal of Business Research, 42(1), 39.
Tom, G. (1990). Marketing with music. The Journal of Consumer Marketing, 7(2), 49.
Wallace, W.T. (1991). Jingles in advertising: Can they improve recall? In R.H. Holman, & M.R. Solomon (Eds.). Advances in consumer research (Vol. 18, pp. 239-242). Provo, UT: Association for Consumer Research.
Yalch, R.F. (1991). Memory in a jingle jungle: Music as a mnemonic device in communicating advertising slogans. Journal of Applied Psychology, 76(2), 268.