Skip Navigation
For Employees

National small business association honors...

National small business association honors Jack Reiners, University of Wisconsin-Madison Small Business Development Center business counselor

University Relations
Sep 15 2011

The Association of Small Business Development Centers honored Jack Reiners as the 2011 Wisconsin State Star for his exemplary performance and commitment to small business in the state. He is a business counselor at the SBDC at UW-Madison, one of 12 service centers and three specialty centers in the Wisconsin SBDC Network managed by UW-Extension.

For more than 15 years, Reiners has provided education, mentoring and advice to an average of 80 SBDC clients annually and has a record number of long-term and multi-year clients.

“His clients continue to work with him because he adds value to their business,” said Neil Lerner, director of the UW-Madison SBDC. “His philosophy is that he is an extension of their management team. He helps the business owner focus on executing monthly, quarterly and yearly activities such as financial statement reviews, annual budgeting and planning.”

Reiners also has developed and taught many SBDC courses including Business Planning for Scientists and Engineers, Business Planning for the Arts, Feasibility and Commercialization Plans for Technology Companies, and First Steps to Starting a Technology Company.

A sampling of Jack Reiners’ SBDC client success stories include:

InStep NanoPower LLC:

NCD Technologies LLC:

Gail Ambrosius Chocolatier:

Commercial Interior Construction:

Platypus Technologies:

Ancora Coffee Roasters:

Like other centers in the Wisconsin SBDC Network, the UW-Madison SBDC,, assists clients in starting, running or growing businesses. This center serves Dane, Columbia and Sauk counties. Funding sources include the Small Business Administration, UW-Extension and Wisconsin Economic Development Corp. For information statewide, call the Wisconsin Business AnswerLine, 608-263-7680 or 1-800-940-7232.



Gayle Kugler
(608) 263-7794